

With Heads or Tails Collective being tucked on the second floor of a treehouse balcony, Rosenthal described the store as “off the beaten path” but worth a visit. This month, Kienitz and Rosenthal celebrated their third anniversary as business partners and the shop’s second anniversary on Piedmont Avenue. Kienitz and Rosenthal soon discovered they needed a larger space for their business, so they shuttered their downtown location and moved to their current Piedmont Avenue storefront in September 2021. They founded the shop with the goal of selling thoughtfully curated pieces and quirky wares handcrafted by local artists, designers, and creators. In September 2020, the duo opened their first iteration of Heads or Tails Collective in downtown Oakland on Webster Street between 15th Street and 17th Street. “We were both collectors in our own right, and we just vibed really well together,” Rosenthal said. When Lou Lou Rosenthal and Kylee Kienitz first became acquainted as vintage apparel vendors, they quickly discovered that they shared similar aesthetics and styles. Heads or Tails Collective Outdoor facade of Heads or Tails Collective shop on Piedmont Avenue on Sept. Some businesses, including ReLove and All Things Vintage, could not provide an interview before deadline. Note that this isn’t intended to be a comprehensive list of all secondhand clothing stores in Oakland. The Oaklandside stopped by four women-owned vintage clothing stores in Oakland that carry a diverse array of brands, sizes, and price ranges-and spoke with their owners about how business is going. The Bay Area is home to a plethora of secondhand clothing retailers, many of which are operated by women, LGBTQ+ folks, and people of color. (However, it’s worth noting that overconsumption, even at thrift shops, might cause more harm than good.) One way to participate in this circular economy, while simultaneously supporting small businesses, is to shop at (or donate to) thrift stores and vintage boutiques. With growing awareness of the social and environmental impacts of fast fashion, more consumers and businesses are shifting toward a circular textile economy-a more sustainable approach to fashion that champions “upcycling” (altering or repairing old items), reusing, and recycling clothes instead of throwing them away. According to a report from the Ellen Macarthur Foundation, the textile industry emits more greenhouse gasses than international flights and maritime shipping combined. And since the speedy pace of production usually means cutting corners in terms of quality, landfills are overflowing with low-quality, scarcely used garments, which pollute oceans and increase carbon emissions.

Often, the employees making these trendy garments are working in exploitative or even illegal conditions, earning as little as $1.58 per hour in some factories, according to the U.S.
This era of “fast fashion” makes flashy and cheap clothing readily available, making it especially appealing to online shoppers.īut fast fashion, though convenient for many people, comes at a cost. As new trends emerge, more clothes are produced in mass quantities and sold at low prices. The fashion industry is constantly changing.
